Right now, the eye care market is changing rapidly. Consumers expect even more, and new competitors are growing quickly, including in online retail. Independent eye care professionals (ECPs) in particular are still in the midst of the digital transformation, which requires investments and extensive additional training along with new approaches to marketing, customer care and service. And certain questions are becoming ever more pressing: What exactly is the distributor’s role? Will they sell glasses at their own store nearby? And how will manufacturers and distributors define the partnership with you, as a customer, in the future? We think you deserve honest answers. Directly from LMO – HOYA.